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The three most important words March 19, 2008

Posted by pynkprincess in ideas, Mary Kay, tips.
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Actually, the three most important words are, “I love you.”  So I guess we will be talking about the second three most important words: How Can I?

Something I do often is consider a problem or something I want to accomplish and think “How can I?”  I meditate on this, mull it over in my mind.  I consider it during the day and also right before going to sleep.

How does this relate to my Mary Kay business?  Because so many people make excuses about why they cannot do this business.  It is much better to figure out how to overcome whatever obstacles you may have.

Let’s consider a mom with small kids.  She could say that she doesn’t want to leave her kids all day and yet she wants to get bookings for her business.  Instead of lamenting the fact that she has little ones, she can sit down and think “How can I…..?”

Some possible answers:

  • Use her website to market her business and get bookings
  • Get leads while out with the kids – maybe find other moms who would like to have their own business
  • Take a few hours a week and make phone calls or distribute flyers
  • Place ads in local papers (pre-approved ones)

The most important part is to not give up! 


Another way to get bookings and leads March 18, 2008

Posted by pynkprincess in bookings, customers, ideas, Mary Kay, sales, tips.
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Okay, boys and girls!  Let’s get another idea for getting more bookings and leads!

Chances are, you know other ladies with home businesses.  Some of those businesses have things you would love to have, but you don’t want to join the company.

For example, there are 2 candle companies that I dearly love, but I have no desire to join them as a rep.  I would place orders several times a year from a rep with the company.

This year, both reps from both companies quit their companies (transferred overseas). 😦

Then it occurred to me – why not be a hostess for a catalog party with that company, and ask that rep if she would do the same?

So I found reps who would want to trade catalog parties.

Benefits for me:

  • Sales
  • Leads
  • Free stuff from the other company

Benefits for her:

  • Sales
  • Leads
  • Free stuff from Mary Kay

Everybody wins!

The fortune is in the follow-up! March 15, 2008

Posted by pynkprincess in bookings, customers, follow-up, marketing, Mary Kay, sales.
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I was reading a post on another blog about fishbowls and facial boxes.  Then I read the comment about how one consultant got a fishbowl full of leads because a previous consultant never bothered to pick them up!

Why on earth do you go to the trouble of getting a fishbowl placed in a business and then never go back and collect leads??

Following up with a customer or lead is critical with your MK business.

Phone calls, postcards, etc. can be a great way to keep in touch.  At the minimum, you should contact your customers twice a year – on their birthday and during the Christmas holidays.  (If they celebrate a holiday other than Christmas, then contact them then.)

I am not talking about calling them every other day and bugging them – I mean a once-a-month courtesy call (or however oftem they ask you to call) and make sure they remember you!

I can’t count the number of people I have bought from (in Direct Sales) and then I never hear from them again.  So if I lose their card (possible – very possible), I have to find a NEW rep to order from when I need more candles/Tupperware/etc. in 4 months or so.

All follow up doesn’t have to be sales-related.  A simple note with your business card enclosed is nice, too.

If you follow up with your leads and customers, you will build a long-term, profitable business.

Then I read on another blog about how one former consultant ( I hope she is a former consultant, anyway) used the fishbowl method without the slightest bit of integrity – never awarding a gift certificate like she promised, etc.  She got hundreds of leads and lied and schemed to them all, including the business owners who were kind enough to let her place her fishbowl in there!

Not only did she doom herself, but she probably destroyed any chance for another consultant to place a fishbowl in those same establishments, thanks to her lack of integrity.  Great job!  (Not.)

If you promise to award a prize, do it!  I buy the gift certificate from the owner at the same time I place the fishbowl – to show I will keep my word.  When someone wins the gift certificate, I attach a business card and ask that they make sure mention where they got the gift certificate from!  Again, this shows the owner that I keep my end of the bargain!

And another point:  I often ask about placing fishbowls in businesses I already frequent, so I am supporting that business in more ways than just buying a gift certificate once a month.  Owners appreciate that kind of thing. 🙂

Follow up is important, and integrity is a must in this business.

Thinking “outside of the box” March 1, 2008

Posted by pynkprincess in bookings, customers, ideas, marketing, sales, tips.
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Let’s face it:  there are only so many people you can meet face-to-face on any given day, and I, personally, don’t always like “warm chatter.”

However, I am online and I do have a Personal MK Website.  How can I work that to my advantage (but still keep on the good side of the Legal Department of MCK)?  Let’s look at this, shall we?

Mary Kay In Touch has a complete copy of the Legal Ease for consultants.  It is 14 pages long – I suggest you print a copy and READ it.  More than once.

In looking at the Internet Policies, there are quite a few restrictions.  This is to prevent consultants to put up websites with misleading or unprofessional content, or simply to restrict them from altering the company message in any way.  This is a good thing!

If you have your personal Web Site from Mary Kay, you can link your personal site to another site, using preapproved text ads.  (They can be found on MKIntouch)  As long as the site you link from is not in violation of the Linking Policies, you are fine!

Using one of the approved text links, I placed a link on a local website using the link offering a free makeover.  This was at NO COST to me, and I have had 2 calls in 4 days.  Both booked facials.  Not bad for free, right?

Using the techniques of building a business and getting referrals, how much are those 2 names worth to me?  $100?  $1000?  $10,000?

The answer is “I don’t know – I haven’t finished earning from them yet.” 

See, if I get 5 names from each of those facials, then book from those referrals, and so on…..do you see how precious each name is?

Try using your Personal Web Site within the guidelines of the Legal Ease and see how it works for you.

“I can’t get referrals!” March 1, 2008

Posted by pynkprincess in bookings, customers, ideas, marketing, sales, tips.
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This is a great way to use the tools you already have to get more referrals.

At some point in your SCC, tell your clients to turn their customer profile over.  Then say “On the back is a space for you to give the names and numbers of friends who might like a free facial.  Go ahead and get your cell phone out and look up the names and numbers.  For each name and number, you will get _________.”  Offer a discount on one product or whatever else might be a good incentive.  (Such as a free lipstick for 5 names and numbers or 5-10% off a product for each name and number.)

When you call the referral, be sure to mention the name of the person who referred her and also mention that her friend “arranged” for her to have a $20 gift certificate to spend at her facial.  It does wonders!

Use this technique to build you referral business and watch your profits soar!

Boost your bookings March 1, 2008

Posted by pynkprincess in bookings, customers, sales.

This is a tip I got from another consultant – I am passing it along.

When you do a class, you probably do a Satin Hands, then skin care, then color, right?

Try doing it this way –

Do skin care and foundation – but no color.  If someone wants to try color, tell them it is for the next class and schedule a facial.  Tell her it is just as easy for you to do several faces as it is for one and invite her to invite a few friends (no more than 4 or 5).

For those guests at the color class, do only color.  If they want skin care, schedule them for a skin care class.

Why do it this way?

  • Time.  The class is shorter this way and makes people more willing to book.
  • Incentive.  There is a reason to book the facial/class – it will be different!
  • Referrals.  If you are getting referrals (are you?  There is a space for getting referrals oin the back of your customer profile.  Use it!), then by increasing your bookings, you increase the number of referrals.
  • Recruits.  If you have a simple, teachable method for doing the business, others will see how simple it is and will want to try it for themselves.

Let’s look at some numbers, just for fun.

You have a SCC with 4 people.  From those four, let’s say you get only four referrals from each.  That is 16 referrals.

Let’s say 2 of those want to book a Color class.  Each of those classes has 3 people (besides the hostess).  You get 4 referrals from each guest (not counting the hostess).  That gives you 24 referrals.

From the one original class, you got 50 referrals!  Not to mention the sales you made in the classes themselves.

Try this method and see how it works for you!

I’m back! March 1, 2008

Posted by pynkprincess in Uncategorized.
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I have been helping with another MK blog, but I will be writing on this one, too!

Customers, customers, customers! December 19, 2007

Posted by pynkprincess in customers, ideas, marketing, Mary Kay, sales, tips.
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Customers are the lifeblood of your business.  Retail sales are a great profit maker for a consultant.  The only way you will get customers will be the same way that any business gets them – advertise.

No, I am not talking about placuing newspaper ads or posting flyers, necessarily.  I am talking about letting people know you are in business!  Announce your business to friends and family.  Wear your MK pin.  Get a sticker for your car.  Hand out business cards.  Join groups and network.  There are so many ways (free ways, no less) that you can get your name out there for people to see.

One point I would like to make:  don’t be pushy.  Your job is not to sell to everyone you meet.  You need to just let people know what you do.  If they are interested, you will be able to tell!

Now, let’s say you have a customer and she says she will be a SCC hostess.  GREAT!  You have 5 people at the SCC (in addition to the hostess).  Now what?

Keep in mind that KEEPING a customer is a lot easier and cheaper than FINDING new ones.  Now, how to launch a campaign to keep and expand your customer base?

A “Thank you” postcard sent the day after a SCC is a nice start.  Most people only get bills in the mail.  A handwritten “Thank you!” is a welcome surprise. 

What do you say on the card?  Thank them for a purchase, or just for coming and allowing you to meet them.  Whatever applies, just let them know they are appreciated! 😀

Then give a phone call in 2 weeks, to make sure everything is going well and that they are enjoying their purchase.

I recommend a postcard at least once a month – just to keep in touch and let them know you are still thinking of them.

If they filled out the Customer Profile and asked that you call to remind a spouse about an anniversary or birthday – do it!  Not only will it show you are doing what you said you would, but you have the chance to make your customer happy by letting her spouse surprise her with a gift she wants! 😉

Keep in touch with your customers all year long, and you will be surprised at how well it works for you!  You can expand those 5 customers to a network of many more.

Part Two will be later!

The Rewards of Mary Kay December 19, 2007

Posted by pynkprincess in Uncategorized.
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I am not going to talk about money, cars or prizes in this post.

The reward I am going to write about is something you cannot put a price tag on.

I was introduced to MK during a Satin Hands class that turned into a skin care class.  I was not used to wearing much makeup and didn’t have a skin care routine, and I wanted a new look.

I LOVED the way I looked when I was done!  I felt like a million bucks!  I got compliments from people the next day at church, too. 😀

 A few days later I got a new haircut to go with the new look.

I called my MK rep and told her about my experience and how much I loved the way I felt.  It was right before my 40th birthday, and it was just the lift I needed.  I felt great!  My rep was so pleased that I had called her and shared with her about my experience.

I do MK because I want to help other ladies feel the same way I did that night:  pampered, beautiful, special.

To me, that is the greatest reward.  

What is success? December 18, 2007

Posted by pynkprincess in Uncategorized.
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Success means so many things to everyone.

One mom is happy making a few extra dollars a month.  One mom wants to make enough to get free MK stuff.  Still someone else may want to make enough to pay their mortgage.  Another may want to earn six figures a year.

 The best part about this is that everyone can be a success in this business.

However, it doesn’t happen overnight, and it doesn’t happen without effort on your part! 😀

Some people act like all they need to do is order the kit, and it will arrive with 12 Star consultants that pop out of the top.  Poof!  Instant unit!  😀

Not gonna happen. 😉

Figure out what you want to accomplish in Mary Kay.  What time line do you want to achieve it in?  Then decide what you are willing to do to make it happen.

Be realistic.  If you want to make $500 profit a month, you will have to have some SCC’s scheduled!  You will need to make phone calls!  You will need to ….(wait for it)….WORK!  If you want to make more, you’ll need to work more!  Don’t sit around and wait for people to come to you.

READ the Intouch website!  Take advantage of training!

I will also say this:  don’t use only MK training.  There are many many resources for training in party plan/direct sales businesses.  One I highly recommend is www.thebooster.com.  They have many materials available.

Another great source for training is www.lemonaidlady.com.  This lady has lots of great ideas for finding new customers.

“Plan your work, then work your plan.”  It isn’t original, but it’s a great motto to live by! 😀