Mary Kay help – sales, bookings, hostess coaching and more

Customers are the lifeblood of your business.  Retail sales are a great profit maker for a consultant.  The only way you will get customers will be the same way that any business gets them – advertise.

No, I am not talking about placuing newspaper ads or posting flyers, necessarily.  I am talking about letting people know you are in business!  Announce your business to friends and family.  Wear your MK pin.  Get a sticker for your car.  Hand out business cards.  Join groups and network.  There are so many ways (free ways, no less) that you can get your name out there for people to see.

One point I would like to make:  don’t be pushy.  Your job is not to sell to everyone you meet.  You need to just let people know what you do.  If they are interested, you will be able to tell!

Now, let’s say you have a customer and she says she will be a SCC hostess.  GREAT!  You have 5 people at the SCC (in addition to the hostess).  Now what?

Keep in mind that KEEPING a customer is a lot easier and cheaper than FINDING new ones.  Now, how to launch a campaign to keep and expand your customer base?

A “Thank you” postcard sent the day after a SCC is a nice start.  Most people only get bills in the mail.  A handwritten “Thank you!” is a welcome surprise. 

What do you say on the card?  Thank them for a purchase, or just for coming and allowing you to meet them.  Whatever applies, just let them know they are appreciated!

Then give a phone call in 2 weeks, to make sure everything is going well and that they are enjoying their purchase.

I recommend a postcard at least once a month – just to keep in touch and let them know you are still thinking of them.

If they filled out the Customer Profile and asked that you call to remind a spouse about an anniversary or birthday – do it!  Not only will it show you are doing what you said you would, but you have the chance to make your customer happy by letting her spouse surprise her with a gift she wants!

Keep in touch with your customers all year long, and you will be surprised at how well it works for you!  You can expand those 5 customers to a network of many more.

Part Two will be later!