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Thinking “outside of the box” March 1, 2008

Posted by pynkprincess in bookings, customers, ideas, marketing, sales, tips.
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Let’s face it:  there are only so many people you can meet face-to-face on any given day, and I, personally, don’t always like “warm chatter.”

However, I am online and I do have a Personal MK Website.  How can I work that to my advantage (but still keep on the good side of the Legal Department of MCK)?  Let’s look at this, shall we?

Mary Kay In Touch has a complete copy of the Legal Ease for consultants.  It is 14 pages long – I suggest you print a copy and READ it.  More than once.

In looking at the Internet Policies, there are quite a few restrictions.  This is to prevent consultants to put up websites with misleading or unprofessional content, or simply to restrict them from altering the company message in any way.  This is a good thing!

If you have your personal Web Site from Mary Kay, you can link your personal site to another site, using preapproved text ads.  (They can be found on MKIntouch)  As long as the site you link from is not in violation of the Linking Policies, you are fine!

Using one of the approved text links, I placed a link on a local website using the link offering a free makeover.  This was at NO COST to me, and I have had 2 calls in 4 days.  Both booked facials.  Not bad for free, right?

Using the techniques of building a business and getting referrals, how much are those 2 names worth to me?  $100?  $1000?  $10,000?

The answer is “I don’t know – I haven’t finished earning from them yet.” 

See, if I get 5 names from each of those facials, then book from those referrals, and so on…..do you see how precious each name is?

Try using your Personal Web Site within the guidelines of the Legal Ease and see how it works for you.

Comments»

1. foreverpink - March 20, 2008

This is my first time on this site, I really like it. I like the ideas. Tell me more about how to place a link to your website on another site. I have thought about this but did not know how to do it. I have not seen how to do this on intouch. Where would it be located?